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SPORT SATISFACTION SURVEY


Article Date: 07/01/2009

Sport England’s ‘Satisfaction with the Quality of Sporting Experience’ Survey (S.Q.S.E.)

In 2009 Ipsos MORI aim to contact over 900 paddlers to take part in an on line questionnaire.   This is the first survey of its kind in the UK and the following tells you a bit more about it.        

What - Sport England has commissioned Ipsos MORI to undertake the survey which aims to establish what is important to people when they take part in sport and how satisfied they are with the quality of their sporting experience.    The survey will be repeated on an annual basis so that progress can be tracked over time.

How -    In excess of 40 sports, including Canoeing, will be covered within the survey.         If you are contacted and choose to participate you will be emailed a link to the online questionnaire, which will take no more than 15 minutes to complete.    The survey will also include participants that have already been interviewed as part of the Active People survey, club paddlers and younger paddlers involved in competition. 

 Ipsos MORI are a leading market research company and guarantee your anonymity – no one is identified in the reporting of results and you will not be contacted for sales or marketing purposes as a result of completing the survey.

When  - Ipsos MORI will be contacting sport participants early in February/March 2009. 

Why - The results will help shape the future of our sport as they will support improved planning and investment decisions.   We very much hope that you will take this opportunity to make sure your views are heard.

We urge anyone who is contacted to take part in the survey to help build a picture for canoeing and what is important to our paddlers.    If you do take part, Ipsos MORI will send you an exclusive preview of the headline results, so you will be able to see what people really think about canoeing.

Find out more about this study via Sport England’s website: http://www.sportengland.org/sport_satisfaction_survey.htm